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February 24, 2007

TRANSITION GRANTED

But words are things, and a small drop of ink,
Falling, like dew, upon a thought, produces
That which makes thousands, perhaps millions, think.
                                                   
                                                        — Lord Byron

Byron knew a thing or two about words, their power and meaning (not to mention how to use them to make grown men weep). Sensitivity to individual words and phrases is key to good writing, especially in our business where every word may have a consequence for our clients.

One of the most important yet difficult tasks a writer faces is choosing words to move smoothly and logically from one sentence or paragraph to the next. To do so many people latch onto transitional words or phrases such as “despite,” “meanwhile,” “after all,” and “however,” that they use like little word slides – wheeeeee! – to keep the information going. The problem comes in when these words are used artlessly, as if they have no meaning or implication themselves but are merely empty vehicles used to drive from one idea to the next.

Use transitional words or phrases to set up relations between sentences or paragraphs. They can help you change direction or point of view or connect ideas. They’re key to good storytelling. Just make sure you’re using them to get your readers where you want them to go!

Some of the most common transitions are used to:

  • indicate addition (furthermore, also)
  • signal conflict or contradiction or change in direction (nevertheless, but, instead, yet, despite, however)
  • compare (in other words, similarly)
  • introduce examples, repeat information, or emphasize a point (for example, in fact)
  • show a shift from cause to effect or to summarize (as a result, consequently, thus, therefore)
  • indicate time (meanwhile, afterward)
  • restate or emphasize (in other words, in brief)
  • show detail (in particular, specifically)

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Comments

Meanwhile, however, by way of comparison, one should not, therefore, use transitions where they don't add anything (other than simply more words).

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Why "Word Wise"?

  • When I started to send out a weekly writing tip to my Chicago colleagues at Edelman (the world's largest privately owned PR firm), little did I know how quickly the list of those receiving it would grow. But word spread, as word is wont to do, and for the past three years about 1,500 of my 2,400 colleagues worldwide have been receiving it. The tips, which are about grammar, usage and style, have a dual purpose – to remind my colleagues in public relations of the power of the written word (I’m lucky to work for a company that not only prizes, but expects, expert communications skills), and, more generally, to support and perpetuate clear, concise, creative, honest, lively, stylish, compelling writing everywhere. With “Word Wise,” I hope you’ll challenge me, challenge other readers, make suggestions, argue minutiae, add commentary, exchange ideas, and help all of us become the best writers we can be.