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November 03, 2007

10 Things to Remember

Making the same teeny-tiny errors over and over and over and over again is a huge waste of time (for you, your editor and, if it gets that far, your reader). Here are 10 things to learn, learn well, and never forget:

  1. "ly" words do not take hyphens, so you are not a “highly-evolved person” but a “highly evolved person”
  2. in the same way that my friend Bruce always says, “Dan, you’re you and I’m me,” commas are commas and dashes are dashes. For reasons that elude me entirely, people want to use dashes in place of the last comma in a series, as in “Irish setters, English bulldogs – and French poodles.” (Seriously, what’s that about?)
  3. single entities (the names of companies, for instance) are single entities and are therefore referred to as “it,” not “they,” as in “On Thursday, Chrysler said that it planned to eliminate up to 11,000 more jobs.”
  4. “its” – sans apostrophe – is the possessive of the word “it,” while “it’s” – apostrophe in situ – is the contraction of “it is”
  5. except in charts and graphs, spell out the word “percent” and always use numerals, even when below 10; so it’s "4 percent," not "four percent" or "4%" or, heaven help me, "four %"
  6. prefixes themselves aren’t words, so when adding a prefix to a word you do not need to also add a hyphen unless the resulting word would confuse your readers; it’s "unheard," not "un-heard," "nonresistant," not "non-resistant," etc., but "pro-choice," for instance, and when mailing something a second time, "re-sent," instead of "resent," which means something else altogether
  7. don’t use a slash in place of the perfectly reasonable word “and”
  8. "i.e." means “in other words” and "e.g." means “for example” and both are always followed by a comma
  9. use a comma before “such as” and “including” when the words that follow are an aside (in other words, not necessary to the meaning of the sentence), as in “Arabella chose to take jewelry, including a fancy yellow European cut diamond and emerald ring, a pair of citrine and diamond earrings, and an antique diamond tiara from the collection of HRH Princess Maria Gabrielle of Savoia.” 
  10. know when to use “that” and when to use “which”: Imagine “by the way” following every “which.” "The 2008 campaign season, which [by the way] started too early, will be over Nov. 4, 2008." The “which” phrase adds a useful, but not necessary, piece of information. So, if “by the way” makes sense, use “which.” Remember, “commas, which cut out the fat, go with which, never with that!” (I didn’t make that up; wish I had.)

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Comments

Thanks for your blog. It is most interesting and very important to us, people who wants to speak and write well. Words are not for hurting, but to cherish. I have loved your “10 Things to Remember”, and never forget, about the use of commas. I try to do something similar at my work (LPM Communication - www.lpmcomunicação.pt), I also have a blog that pretends to give some tips about how to write and speak fine Portuguese. Unfortunately it is only in Portuguese, so even if I invite you and you readers to visit “me” there, it will be difficult for you to understand. Nevertheless, I have created a link to your blog, so my Portuguese readers can learn who to write English correctly.
Sorry for my English, I am sure this blog will help me a lot; I will be a daily attentive reader.

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Why "Word Wise"?

  • When I started to send out a weekly writing tip to my Chicago colleagues at Edelman (the world's largest privately owned PR firm), little did I know how quickly the list of those receiving it would grow. But word spread, as word is wont to do, and for the past three years about 1,500 of my 2,400 colleagues worldwide have been receiving it. The tips, which are about grammar, usage and style, have a dual purpose – to remind my colleagues in public relations of the power of the written word (I’m lucky to work for a company that not only prizes, but expects, expert communications skills), and, more generally, to support and perpetuate clear, concise, creative, honest, lively, stylish, compelling writing everywhere. With “Word Wise,” I hope you’ll challenge me, challenge other readers, make suggestions, argue minutiae, add commentary, exchange ideas, and help all of us become the best writers we can be.