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January 27, 2008

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okay, so what's the last word on serial commas? I wouldn't have put one after carpaccio and admit that it drives me bonkers when others do.

Patricia, there are two schools of thought on the serial comma. There’s AP, which says to use it only if by not using it confusing would follow or if the items in the series are “a complex series of phases” (2007 AP Style, page 325). That all sounds pretty subjective to me. Then there’s the University of Chicago Manual of Style, with which I agree: “A comma … should appear before the conjunction. Chicago strongly recommends this widely practiced usage … since it prevents ambiguity.”

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Why "Word Wise"?

  • When I started to e-mail out a weekly writing tip to my Chicago colleagues at Edelman in 2002, little did I know how quickly how many people outside my office would start to request it. But word spread, as word is wont to do, and in 2006 the e-mail evolved into this blog. The tips, which are about grammar, usage and style, have a dual purpose – to remind my colleagues in PR of the power of the written word and, more generally, to support and perpetuate clear, concise, creative, honest, lively, stylish, compelling writing everywhere. In 2009 I started to add commentary about and links to stories and other blog posts related to the media, marketing, writing and, sometimes, just interesting stuff. For some reason, I also started Twittering (at SantowDan).