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July 21, 2008

Gender Bender

Work to make your writing as gender neutral as possible. In addition to just plain ol’ being the right thing to do, it also minimizes the possibility that gender becomes your subject matter, allowing your reader to focus on what people do rather than on which sex they happen to be.  

               

Do:

  • Recast singular references into plural ones. Instead of “a consumer gets his or her choice of extras” or, worse, “a consumer gets his/her choice of extras,” make it “consumers get their choice of extras.” (Worse still, “s/he gets a choice of extras.”)
  • Eliminate personal pronouns. Not “each contestant should submit her photo” but “each contestant should submit a photo.”
  • Use “you.” Replace “every reporter must apply for his backstage pass” with “you must apply for a backstage pass.”
  • Substitute gender-neutral synonyms.“All NGOs have a president. He is often on a second career” becomes “All NGOs have a president. This official is often on a second career.”
  • Refer to people by gender-neutral job titles like “firefighter,” “server” and “housekeeper” instead of “fireman,” “waitress,” and “cleaning lady.”
  • Watch out for phrases like “no man is an island” and “every man for himself.” Not only are they double whammies – cliché and gender specific – but to make them gender neutral you have to say that no person is an island or every man and woman for himself and herself. Ugh.
  • Avoid what are known as “false generics” – nouns and pronouns intended to apply to both men and women but that actually may be ambiguous and exclude women, like the word “chairman” (“chairperson” may sound contrived to you – it doesn’t to me – so in cases like this search for an acceptable alternative; in other words, don’t give up).

For the love of God, please don’t:

  • Alternate between genders: Using “he” three times and “she” three times in a paragraph just makes it worse. Aside from the confusion it may cause, it’s an attempt at political correctness that’s more laughable than laudable. That writers would do this sounds ridiculous, I know, but I’ve seen it. (Remember the scene in "Friends" when Phoebe looks across the courtyard and sees Chandler and Monica “doing it” and screams, "My eyes! My eyes!" That’s what it feels like to read sentence constructions like that. My eyes! My eyes!)

 

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Comments

Great tips! Also, I would refer readers to the AP Stylebook for the chairman, chairwoman listing. AP says, "Do not use chairperson unless it is an organization's formal title for an office."

Great tips, thanks. I'm a translator from English to Spanish and this site is really helpful to understand more of English.
One example of this "gender-correct" writing is this one from Microsoft Messenger: "User X may not reply because HE OR SHE appears to be offline". I guess they could've chosen a better wording.

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Why "Word Wise"?

  • When I started to e-mail out a weekly writing tip to my Chicago colleagues at Edelman in 2002, little did I know how quickly how many people outside my office would start to request it. But word spread, as word is wont to do, and in 2006 the e-mail evolved into this blog. The tips, which are about grammar, usage and style, have a dual purpose – to remind my colleagues in PR of the power of the written word and, more generally, to support and perpetuate clear, concise, creative, honest, lively, stylish, compelling writing everywhere. In 2009 I started to add commentary about and links to stories and other blog posts related to the media, marketing, writing and, sometimes, just interesting stuff. For some reason, I also started Twittering (at SantowDan).