To keep Martha Stewart (the diva) living, Martha Stewart Living (the magazine) is expanding its subject matter - with the April issue, instead of merely teaching us to frost triple-layer cakes and cut our kids' sandwiches in the shape of koala bears, we can turn to its pages for fashion, travel, and health and beauty advice. Hell, why not? I trust her (and her no-doubt-chic staff) on this stuff as much as I do anyone.
AdWeek had a piece yesterday about Trackingtwitter, a new firm that "lets consumers and marketers search brand activity on Twitter" for FREE. Owned by Electric Artists, which describes itself as a "digital brand management and strategy agency," Trackingtwitter is currently tracking Whole Foods, JetBlue, Starbucks and a few other high-profile companies, though none of them are its clients.