Ever wonder how newspaper and magazine writers come up with trend stories - you know, those stories that say we're all adding bacon to ice-cream sundaes and banana bread or that tall women are all of a sudden finding the hidden potential in dating shorter men and that straight men are "dating" other straight men? Jump on the bandwagon or you'll be so behind the times. Where do these reporters come up with this stuff? Turns out, some of them - especially some of them who write for The New York Times - don't look too far afield, as this New York Magazine piece points out. Are reporters "playing dial-a-quote with their personal friends when hammering out a trend story on deadline"? As my friend Biff would respond, "Do you really have to ask?"
BusinessWeek reports on the latest findings of the American Customer Satisfaction Index and finds that newspapers rate worse than airlines. Lordy.
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