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June 12, 2009

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Loren Santow

Dear Wordwise editor,
I have a suggestion for a blog topic. It comes up a lot in the textbooks and academic books I currently spend a lot of time reading. Do you have any thoughts on the capitalization of the word "white" as it pertains to race? I go ballistic when I see "White" but I can't articulate exactly why. I don't care for "Black" either but it doesn't chafe as badly. Can you explain why "White" ain't right?
By the way, I'm your brother.

Dan Santo

Racial designations (such as white, black, etc.) are not capitalized, according to AP Style, The New York Times Manual of Style & Usage, and the Chicago Manual of Style. Caucasian and Negro, however, should you have a reason to use either of these words, are uppercased.

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Why "Word Wise"?

  • When I started to e-mail out a weekly writing tip to my Chicago colleagues at Edelman in 2002, little did I know how quickly how many people outside my office would start to request it. But word spread, as word is wont to do, and in 2006 the e-mail evolved into this blog. The tips, which are about grammar, usage and style, have a dual purpose – to remind my colleagues in PR of the power of the written word and, more generally, to support and perpetuate clear, concise, creative, honest, lively, stylish, compelling writing everywhere. In 2009 I started to add commentary about and links to stories and other blog posts related to the media, marketing, writing and, sometimes, just interesting stuff. For some reason, I also started Twittering (at SantowDan).