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June 29, 2007



Thanks again for a good tip. I looked back at a couple e-mails I sent out recently and there were "I thinks" everywhere.


Descartes walks into a bar and the bartender says, "Are you going to have a drink?"

And Descartes says, "I don't think I am."

And he disappears.

Dan Santow

Abraham - fantastic!


That's great advice. Good writing needs strong opinion.


Great advice and, as usual, I loved the title of your column.


Yep, this advice is reassuring. It's OK to be decisive! Something I struggle with at times...

Taking responsibility for your words, whether in conversation or writing, is an art.

Stephen Davies

Yep, I'm finding this blog's content a great resource. I tend to remember useful nuggets like these when I'm writing. So thanks!

Bill Sledzik

Went searching for this post today so I could link my students to it. One class is learning to write journalistic opinion pieces, the other PR plans. I think...er -- This post serves both.

One more follow on the Descartes line. I remember a place in California called the Philosopher's Bar. Its slogan: I think, therefore I drink!


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Why "Word Wise"?

  • When I started to e-mail out a weekly writing tip to my Chicago colleagues at Edelman in 2002, little did I know how quickly how many people outside my office would start to request it. But word spread, as word is wont to do, and in 2006 the e-mail evolved into this blog. The tips, which are about grammar, usage and style, have a dual purpose – to remind my colleagues in PR of the power of the written word and, more generally, to support and perpetuate clear, concise, creative, honest, lively, stylish, compelling writing everywhere. In 2009 I started to add commentary about and links to stories and other blog posts related to the media, marketing, writing and, sometimes, just interesting stuff. For some reason, I also started Twittering (at SantowDan).