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November 10, 2007


George Eykyn

Dan -- another contender for the tired cliche list must be "sneak preview". Usually employed in the cue/intro to a broadcast piece covering some item listed low down in the planning diary!


Wow, it’s eye-opening when you see all these clichés in one list and realize how often they sneak into your writing. Here are some I try to be on guard against:

-- at the end of the day
-- it’s all good
-- long battle with (disease)
-- past experience
-- taking it to the next level
-- thinking outside the box
-- this point in time
-- wake-up call

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Why "Word Wise"?

  • When I started to e-mail out a weekly writing tip to my Chicago colleagues at Edelman in 2002, little did I know how quickly how many people outside my office would start to request it. But word spread, as word is wont to do, and in 2006 the e-mail evolved into this blog. The tips, which are about grammar, usage and style, have a dual purpose – to remind my colleagues in PR of the power of the written word and, more generally, to support and perpetuate clear, concise, creative, honest, lively, stylish, compelling writing everywhere. In 2009 I started to add commentary about and links to stories and other blog posts related to the media, marketing, writing and, sometimes, just interesting stuff. For some reason, I also started Twittering (at SantowDan).