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March 21, 2008


Norm Leigh

A helpful post on the editor-writer relationship. In fact, in the first lecture I give every semester to my writing class, I make a point of noting how Jefferson's masterful Declaration underwent editing. I tell my students this to help them understand that being edited is part of the writing process. You rightly note the importance of a gentle manner on behalf of the editor. But there's a flip side to this relationship. And that is that a writer should develop a thick skin and not take an editor's comments personally. That's easy to say but hard to do because, often, a little bit of ourselves seeps onto the page.

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Why "Word Wise"?

  • When I started to e-mail out a weekly writing tip to my Chicago colleagues at Edelman in 2002, little did I know how quickly how many people outside my office would start to request it. But word spread, as word is wont to do, and in 2006 the e-mail evolved into this blog. The tips, which are about grammar, usage and style, have a dual purpose – to remind my colleagues in PR of the power of the written word and, more generally, to support and perpetuate clear, concise, creative, honest, lively, stylish, compelling writing everywhere. In 2009 I started to add commentary about and links to stories and other blog posts related to the media, marketing, writing and, sometimes, just interesting stuff. For some reason, I also started Twittering (at SantowDan).