« Which Word When - The Second in a Series | Main | Stormy Whether »

November 22, 2008


Brett Hummel

I definitely agree with your point about misspelling Millennials; actually spell checker still says that Millennials is not a word, hopefully they fix that soon.

Anyway, I was wondering your thoughts on whether you think this generation will stay as a single market or you think the old idea of generational labeling is a thing of the past, and will be comprised of many micro markets?

The comments to this entry are closed.

My Photo

Why "Word Wise"?

  • When I started to e-mail out a weekly writing tip to my Chicago colleagues at Edelman in 2002, little did I know how quickly how many people outside my office would start to request it. But word spread, as word is wont to do, and in 2006 the e-mail evolved into this blog. The tips, which are about grammar, usage and style, have a dual purpose – to remind my colleagues in PR of the power of the written word and, more generally, to support and perpetuate clear, concise, creative, honest, lively, stylish, compelling writing everywhere. In 2009 I started to add commentary about and links to stories and other blog posts related to the media, marketing, writing and, sometimes, just interesting stuff. For some reason, I also started Twittering (at SantowDan).