I once posted a writing tip about instant messaging and the need to be careful so you don’t mix up client and friend and, for instance, unintentionally say something saucy to your client contact, but also vigilant in how you write. You can’t go wrong with complete sentences, good grammar, and correct spelling. (I’ve made peace with all-lowercase letters, given the casual format of IM’ing.)
With IM’ing, though, no matter how good or bad you come across, at least you know to whom you’re coming across in the first place. Not so with Facebook, since your commentary often ends up read by “friends” of “friends.”
Facebook is the only place on earth where the CEO of my company, with whom I’m friends, and my 17-year-old nephew, with whom I’m also friends, may read one another’s commentary on life, love, and soccer, among other things (Matt, meet Eli); where a colleague of mine in Mexico City may read the messages of my cousin in Berkeley (Osvaldo, meet Wendy); where a still-learning-English friend in Warsaw can read the comments of a friend who’s a Shakespeare scholar at a prestigious university in Chicago (Maciej, meet Jeff). It’s thrilling in its own way, yet utterly terrifying, as well. I keep this in mind when I’m writing something on Facebook, since I never really know who’s reading it, what cultural sensitivities I may come up against, and where my words may end up.
I hate to use this word, but you are your “brand” and how you communicate defines your place and creates your image – just like how you communicate on behalf of your clients does so for them. The divide between work and the rest of your life has fallen: No doubt your Facebook “friends” include actual friends, colleagues, clients, acquaintances, family, and even a few people you don’t like at all but were too embarrassed to “ignore” when they friended you. It's a big gossipy party.
In our interconnected world it’s more important than ever to remember just how little is in our own control – what you write on social networking sites like Facebook can take on a life of its own. At least, however, you can control the quality of your writing. Be mindful, be thoughtful, and be kind. Use good grammar. Spell things the way they were meant to be spelled. Use uppercase and lowercase letters. Your many friendships may depend on it. |