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January 11, 2009


Dan Santow

Soon after posting a friend sent me this link to a column from last April in the Chicago Tribune by Mary Schmich, a hilarious must-read on this topic: http://archives.chicagotribune.com/2008/apr/02/news/chi-schmich_both_02apr02


It strikes me that native speakers of English tend to be the worst about misusing contractions; its/it's anyone? Non-native speakers seem to avoid contractions as much as possible.

Pinny Cohen


Thank you for telling people about this one...I thought I was fighting this crusade by myself!

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Why "Word Wise"?

  • When I started to e-mail out a weekly writing tip to my Chicago colleagues at Edelman in 2002, little did I know how quickly how many people outside my office would start to request it. But word spread, as word is wont to do, and in 2006 the e-mail evolved into this blog. The tips, which are about grammar, usage and style, have a dual purpose – to remind my colleagues in PR of the power of the written word and, more generally, to support and perpetuate clear, concise, creative, honest, lively, stylish, compelling writing everywhere. In 2009 I started to add commentary about and links to stories and other blog posts related to the media, marketing, writing and, sometimes, just interesting stuff. For some reason, I also started Twittering (at SantowDan).