Word Wise: Today's Read & Other Stuff - Martha Stewart Living Lives!

March 06, 2009

Today's Read & Other Stuff - Martha Stewart Living Lives!

To keep Martha Stewart (the diva) living, Martha Stewart Living (the magazine) is expanding its subject matter - with the April issue, instead of merely teaching us to frost triple-layer cakes and cut our kids' sandwiches in the shape of koala bears, we can turn to its pages for fashion, travel, and health and beauty advice. Hell, why not? I trust her (and her no-doubt-chic staff) on this stuff as much as I do anyone.

AdWeek had a piece yesterday about Trackingtwitter, a new firm that "lets consumers and marketers search brand activity on Twitter" for FREE. Owned by Electric Artists, which describes itself as a "digital brand management and strategy agency," Trackingtwitter is currently tracking Whole Foods, JetBlue, Starbucks and a few other high-profile companies, though none of them are its clients.

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Why "Word Wise"?

When I started to e-mail out a weekly writing tip to my Chicago colleagues at Edelman in 2002, little did I know how quickly how many people outside my office would start to request it. But word spread, as word is wont to do, and in 2006 the e-mail evolved into this blog. The tips, which are about grammar, usage and style, have a dual purpose – to remind my colleagues in PR of the power of the written word and, more generally, to support and perpetuate clear, concise, creative, honest, lively, stylish, compelling writing everywhere. In 2009 I started to add commentary about and links to stories and other blog posts related to the media, marketing, writing and, sometimes, just interesting stuff. For some reason, I also started Twittering (at SantowDan).