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December 03, 2009


Karen Russell

I hate etc.! When my students use it -- whether in PR writing class or on a resume -- I usually cross it out in red. If it's important enough to include, then say what the "others" are; and if it's not important enough, why are you mentioning it at all? Apologies to Yul, but I think etc. is lazy.

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Why "Word Wise"?

  • When I started to e-mail out a weekly writing tip to my Chicago colleagues at Edelman in 2002, little did I know how quickly how many people outside my office would start to request it. But word spread, as word is wont to do, and in 2006 the e-mail evolved into this blog. The tips, which are about grammar, usage and style, have a dual purpose – to remind my colleagues in PR of the power of the written word and, more generally, to support and perpetuate clear, concise, creative, honest, lively, stylish, compelling writing everywhere. In 2009 I started to add commentary about and links to stories and other blog posts related to the media, marketing, writing and, sometimes, just interesting stuff. For some reason, I also started Twittering (at SantowDan).