| historic, historical If something is memorable or famous, it’s historic – the sinking of the Titanic was historic, the passing of the recent health care bill in the U.S. was historic, the opening of the Khalifa Tower in Dubai was historic. But if something merely has something to do with the subject of history, or even if something is merely in the past, important or not, it’s historical.
further, furthermore Further is a distance that can’t be measured. But furthermore means “moreover,” or as Webster’s II New College Dictionary says, “beyond what has already been stated.”
percent, percentage Use percent only when a numeral is in front of it. Use percentage when no number is given.
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Why "Word Wise"?
- When I started to e-mail out a weekly writing tip to my Chicago colleagues at Edelman in 2002, little did I know how quickly how many people outside my office would start to request it. But word spread, as word is wont to do, and in 2006 the e-mail evolved into this blog. The tips, which are about grammar, usage and style, have a dual purpose – to remind my colleagues in PR of the power of the written word and, more generally, to support and perpetuate clear, concise, creative, honest, lively, stylish, compelling writing everywhere. In 2009 I started to add commentary about and links to stories and other blog posts related to the media, marketing, writing and, sometimes, just interesting stuff. For some reason, I also started Twittering (at SantowDan).
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